A letter to customers announcing discontinued product is a formal letter that a company sends to its customers to inform them that a particular product will no longer be available for purchase. The purpose of this letter is to provide customers with ample notice and to offer them alternative options or recommendations.
In this blog article, we will share templates, examples, and samples of letters to customers announcing discontinued products. These samples are designed to help you craft a clear and informative letter that effectively communicates the discontinuation of your product while maintaining positive customer relationships.
Notification of Product Discontinuation
Dear Valued Customers,
We regret to inform you that we will be discontinuing the production and sale of our beloved product, [Product Name]. After careful consideration and market analysis, we have made the difficult decision to focus our resources on new, innovative products that better align with our strategic direction.
Please be assured that this decision was not made lightly, and we understand the impact it may have on our loyal customers like you. We want to express our heartfelt gratitude for your support and loyalty to [Product Name] over the years.
As a result of this decision, we will no longer be accepting new orders for [Product Name], and any existing orders will be fulfilled as scheduled. We will continue to provide support and maintenance for [Product Name] for the foreseeable future, so you can rest assured that your investment in our product is not in vain.
We understand that this news may come as a disappointment, but we are committed to ensuring a smooth transition and providing alternative solutions to meet your needs. Our team is available to assist you with any questions or concerns you may have regarding this product discontinuation.
We sincerely appreciate your understanding and support during this transition period. We remain dedicated to delivering high-quality products and exceptional service to our valued customers.
Thank you for your continued trust in our company.
Sincerely,
[Your Company Name]
How to Write a Letter to Customers Announcing Discontinued Product
It is never easy to discontinue a product, but sometimes it is necessary. When you do, it is important to communicate this to your customers in a clear and concise way. A well-written letter can help to minimize the impact of the discontinuation and maintain good relationships with your customers.
1. Start with a Strong Opening
The first sentence of your letter should grab the reader’s attention and make it clear what the purpose of the letter is. For example, you could start with a statement like, “We are writing to inform you that we will be discontinuing the production of [product name].”
2. Explain the Reason for the Discontinuation
Once you have stated the purpose of the letter, you should briefly explain the reason for the discontinuation. This could be due to a number of factors, such as low sales, changes in the market, or the introduction of a new product.
3. Offer Alternatives
If possible, you should offer alternative products or services to your customers. This will help to minimize the impact of the discontinuation and show your customers that you are still committed to meeting their needs.
4. Express Your Appreciation
It is important to express your appreciation to your customers for their past business. This will help to maintain good relationships and show your customers that you value their patronage.
5. Provide Contact Information
Be sure to provide contact information for your customers in case they have any questions or concerns. This could include a phone number, email address, or website.
6. Proofread Carefully
Before you send out your letter, be sure to proofread it carefully for any errors. This will help to ensure that your letter is clear, concise, and professional.
7. Send the Letter Out
Once you are satisfied with your letter, you can send it out to your customers. You can do this via email, post, or both.
FAQs about Letter To Customers Announcing Discontinued Product
Why are you discontinuing the product?
There could be several reasons for discontinuing a product, such as low sales, changes in consumer preferences, or the introduction of a new and improved product.
When will the product be discontinued?
The discontinuation date should be clearly stated in the letter to customers. This will give them ample time to purchase the product before it is no longer available.
Will the product be available in stores after the discontinuation date?
In most cases, the product will not be available in stores after the discontinuation date. However, there may be some exceptions, such as if the product is still in stock at certain stores.
Can I still purchase the product online?
In some cases, the product may still be available for purchase online after the discontinuation date. However, it is important to note that the product may be sold out quickly, so it is best to purchase it as soon as possible.
What are my options if I have already purchased the product?
If you have already purchased the product and are not satisfied with it, you may be able to return it for a refund or exchange. The return policy will vary depending on the store where you purchased the product.